The House Style is where a newspaper, magazine, etc. has a recognizable icon or text at the front. A common method of recognition is through red-topping.
In this example, PQ magazine has the same sans serif font, size, red-topping and colour, despite the backgrounds being different. To regular customers of PQ magazine, they would recognize one issue's masthead, and think back to the last issue(s), because PQ stayed to the house style they created, therefore creating continuity. The Sans Serif font gives the magazine a recognizable professionalism, found in most cases of Sans Serif fonts, yet this is unique to the PQ magazine compared to others, like Vogue, which has a completely different type of font (serif) entirely, let alone different. This offers a different style of art unique to Vogue.
With this in mind, customers would also notice that there is a different background, connoting that something different has happened in that particular issue. Another example of the house style is the matching fonts in the mastheads and cover-lines; although the colouring is slightly different, the target audience would recognize the font as part of the house style.
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